Remember This: Pixie Sticks

Dorri Partain
Contributor


Still have candy in your trick-or-treat sack? Once the chocolate bars have been gobbled up, you may still have other favorites to choose from.


Pixy Stix, a fruit-flavored powdered candy in a paper straw, first appeared in the candy store aisles in 1959, but the concept is much older.


During the Great Depression, J. Fish Smith began production of a sweetened drink powder he named Frutola. When sugar was rationed during World War II, he discovered that youngsters were buying the penny-a-package drink mix and eating the powder like it was candy; he added a tiny spoon and changed the name to Fruzola.


Smith’s son Menlo moved production from Salt Lake City, Utah to St. Louis, Mo. in 1952 and changed Fruzola to Lik-M-Aid. Looking for a way to make the same sweet-tart powder more marketable, the powder was packaged in 6-inch paper straws as Pixy Stix.


Available in 5 flavors, the straws were wrapped as an assortment that sold for five cents, flavored as cherry, orange, grape, lemon and lime, with colored swirled stripes denoting the flavor inside.


Consisting of a mixture of dextrose, maltodextrose, citric acid, artificial fruit flavors and colors, Menlo Smith looked for other ways to market the same powder. Pressed into a tablet, the powder became Sweetarts and packaged in a large plastic tube, the giant Pixy Stix was born.


Smith’s company changed names several times: from Fruzola, to Sunline, then Sunmark, which produced the first line of Willy Wonka candies in an agreement with the Quaker Company.


Eventually, the company and all its trademarked candies were purchased by Nestle, and all production in St. Louis was shut down in 2006. Nestle produced Pixy Stix as a Wonka candy, but when Ferrara purchased Nestle in 2018, the Wonka branding was dropped from packaging.


Despite the hit of sugar as Pixy Stix powder hits the tongue, seven sticks only contain 60 calories

Want Northeast News articles sent straight to your inbox each week? Subscribe below!
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Comments are closed.

  • 250: City Council Candidate Justin Short

    August 13th, 2022
    by

    On this week’s episode of the Northeast Newscast, we’re joined by Justin Short, candidate for City Council’s Fourth District at-large. […]


    246: KCFD Chris Hernandez

    July 19th, 2022
    by

    On this special mid-week episode of the Northeast Newscast, Publisher Michael Bushnell is interviewing firefighter Chris Hernandez. The Kansas City […]


    KCFD responds to fire in 3600 block of Independence Ave.

    July 12th, 2022
    by

    Kansas City Fire Department (KCFD) crews worked quickly to extinguish a fire in a commercial building in the 3600 block […]


    CLASSIFIED

    July 6th, 2022
    by

    101 Contractors & Builders MARK’S REMODELING ROOFING, SIDING, DOORS WINDOWS, PLUMBING SHEETROCK, ELECTRICAL NO JOB TOO SMALL 816-537-3193 103 Lawn […]


    243: Camel Culture

    July 2nd, 2022
    by

    On this week’s episode of the Northeast Newscast, we’re joined by Joseph Williams, sales representative with Camel Culture, a brand […]


    Pedestrian suffers critical injuries in early morning hit and run

    June 23rd, 2022
    by

    Update: The female pedestrian has succumbed to her injuries according to KCPD. A female pedestrian who was standing in the […]


    KCPS announces Superintendent Bedell’s departure

    June 9th, 2022
    by

    Kansas City Public Schools (KCPS) announced today that Superintendent Dr. Mark Bedell will be leaving the district after six years. […]


    Classifieds

    May 11th, 2022
    by

    101 Contractors & BuildersMARK’S REMODELINGROOFING, SIDING, DOORSWINDOWS, PLUMBINGSHEETROCK, ELECTRICAL NO JOB TOO SMALL816-537-3193 103 Lawn Care HANDY SAM’SLAWN SERVICE PLUSMOWING, WEED […]


  • 235: Neighborhoods with John Baccala

    May 7th, 2022
    by

    On this week’s episode of the Northeast Newscast, we’re joined by John Baccala, spokesperson for the City’s Neighborhood’s Department. We […]


    Remember This?

    April 27th, 2022
    by

    By Dorri Partain Watch it wiggle, see it jiggle! Jelled desserts have come a long way since the 15th century, […]


    Funding announced to start work on park over south side of downtown loop

    April 26th, 2022
    by

    Kansas City leaders, Sen. Roy Blunt and Rep. Emanuel Cleaver announced Friday the first step to realizing a new vision […]


    Family Dollar Career Opportunities

    April 13th, 2022
    by

    All of the Family Dollar stores in Historic Northeast are looking for quality minded individuals to join their team of […]


    Dangerous tree removed from cemetery

    April 6th, 2022
    by

    By Abby Hoover In the northeast corner of Elmwood Cemetery stood a tall, very old bur oak tree. It grew […]


    Kansas City Museum announces JewelHouse

    March 23rd, 2022
    by

    A New Conservatory for the Cultivation, Presentation, and Preservation of Our Stories Sponsored Content In honor of Women’s History Month, […]


    Hardee’s Career Opportunities

    March 23rd, 2022
    by

    At Capstone Restaurant Group, we are dedicated to the fast food industry and are independently owned and operated as a […]


    New Della Lamb Early Education Director focuses on strong foundations

    March 23rd, 2022
    by

    By Abby Hoover Della Lamb welcomed a new Early Education Director, LaTrecia Thornton, an experienced educator, in February. The organization […]


    Historic Northeast Neighborhood Issue

    March 16th, 2022
    by

    By Abby Hoover This week’s issue is dedicated to the historic neighborhoods of Northeast Kansas City, Mo. The six neighborhoods […]


    “The Table” takes weeks of preparation

    March 15th, 2022
    by

    By Dorri Partain When Sylvia Raya and Anita Gulotta, along with other members of St. Anthony’s Catholic Church, refer to […]


    City preps for snow, cancels trash pick-up

    March 9th, 2022
    by

    Kansas City snow crews are preparing for another winter storm expected to arrive early Thursday morning, March 10. Crews will […]


    Lincoln alumni, school work to install school history room

    February 16th, 2022
    by

    By Abby Hoover Lincoln College Preparatory Academy has served Kansas City’s students since it was founded as the singular Black […]


  • Faces Of Northeast


  • Remember This?

    Remember This?

    August 10th, 2022
    by

  • Want articles sent directly to your inbox each week? Subscribe below!
    We respect your privacy and will not distribute your information.