Wal-Marting the KCI campaign

Ask any community newspaper publisher in the state of Missouri about Walmart, and you’ll likely be met with a furrowed brow and a string of profanities about how the big-box mega-chain doesn’t use weekly community newspapers for paid advertising.

When Wal-Mart opens a new store in a community they offer up a small donation to a local charity to raffle off. Then the local community newspaper gets a request for coverage from Walmart for the charity donation to show off their generosity. But when the request for paid advertising comes from the newspaper, the connection suddenly goes silent.

The same could be said for the way high-dollar campaign consulting firm Dover Strategies is handling community newspapers in Kansas City when it comes to the upcoming KCI ballot initiative. Mark Nevins, Dover’s head honcho, stated in an email to The Northeast News that there would be no ad buy in locally-owned community newspapers (Dos Mundos, The Call, Kansas City Hispanic News, The Globe) for the upcoming KCI vote on November 7th, given financial constraints. The Dog finds that difficult to believe given the campaign’s war chest topped the $1 million mark last week and continues to grow exponentially on a daily basis. Seriously? You banked over a million in cash and you can’t shake loose $5,000 for a print ad buy in locally-owned papers? The Dog might have been born at night but not last night.

That said, given the press releases local news sources have been getting about the Mayor, the City Manager and the Council People attending community meetings and forums on the airport ballot, it’s quite clear Community Newspapers are expected to carry the water for the initiative for free by allocating resources and precious editorial space for these events just like they would a breaking news story.  Once again, just like the Walmart scenario outlined above, when the time for the ad buy comes, cue the crickets.

Here’s a note to the folks over at Dover who think Community Newspapers and Community Journalism is dead in this Cowtown. The Community Newspapers noted above are highly respected and often revered in their respective communities and you’d do well to cater to that relationship rather than kicking it to the curb. There’s an old saying: ya don’t anger the guy who buys ink by the barrel. Newspaper readers vote.

Comments are closed.

  • The direction of history

    November 15th, 2017
    by

      Last Friday night, this long-in-the-tooth newsdog had the honor and privilege of witnessing the future of history in this […]


    It wasn’t always like this

    November 8th, 2017
    by

    There was a time when Northeast had a model Crime Watch program (Northeast Mobile Crime Watch) that was funded by […]


    Unacceptable

    November 1st, 2017
    by

    The body count continues to spiral upwards and this critically thinking News Dog, in 27 years of living in the […]


    Follow the Money – right out of town

    October 18th, 2017
    by

    One might think that with all the hub-bub surrounding the upcoming vote on the new single terminal airport, that there […]


    Honoring the fallen heroes of HNE

    October 11th, 2017
    by

    This week the Dog is taking a break from the critical analysis of public entities and their shortcomings to address a […]


  • Braggin’ Rights

    October 4th, 2017
    by

    It’s that time of year again when newspapers from across the state of Missouri get to return home from the […]


    Same dance, different face

    September 27th, 2017
    by

    Last Friday Jackson County Executive Frank White announced that Teesha Miller, the County’s current Prescription Drug Monitoring Program (PDMP) Director, […]


    Elections have consequences

    September 20th, 2017
    by

    Last month Kansas City voters sent a clear message to the Toy Train Streetcar expansion cronies that an expansion of […]


    Haters Gonna Hate

    September 13th, 2017
    by

    Last week this news-canine caught wind of some citizen dissatisfaction targeting our local business community along Independence Avenue. We’re not […]


    Things that make you go hmmm

    September 6th, 2017
    by

    Comedian Arsenio Hall often did a bit on his show entitled ‘things that make you go hmmmm’, while pointing his […]


  • What’s Happening

    Northeast Newscast Episode 34 – the expansion of Healing House w/ Executive Director Bobbi Jo Reed

    By Paul Thompson Northeast News This week on the Northeast Newscast, managing editor Paul Thompson sits down with Healing House […]

    ‘Revive the East Side’ legislation is heading to City Hall

    By Paul Thompson Northeast News Sixth District KCMO Councilman Scott Taylor held a press conference at City Hall on Thursday, […]

    KCPS maintains provisional accreditation

    By Paul Thompson Northeast News Kansas City Public Schools (KCPS) earned 89.5 of a possible 140 points in its 2017 […]

  • Local Weather