Taming the streets of Kansas City

Michael Bushnell
Northeast News

Print advertisements placed by the Oldsmobile Company in 1939 tout the new Olds “60” as the “car that tamed the Belgian Block,” referring to how well the car’s new style of suspension “tamed” the cobblestone streets that were so prominent prior to the advent of modern asphalt that covered over so many brick streets throughout the United States.

This week’s postcard is a black and white photo postcard advertising the new Oldsmobile “60” Sedan, shown here featuring: “Oldsmobile rhythmic ride© based on four way stabilization and delivered to you for as little as $923.75. Coupe $850.00. Before you buy any car, be sure you drive this sensational new low priced Olds. Visit the Kansas City Motor Company at 17th & McGee.”

Four models were available in the United States — the two-door Business Coupe, a two-door Club Coupe, the two-door Sedan and the four-door Sedan. The “rhythmic ride” was actually developed two years prior by the Hudson Automobile Company and referred to a new “radial safety control”/“rhythmic ride” suspension, which suspended the live front axle from two steel bars, as well as from leaf springs. Doing this allowed the use of longer, softer leaf springs (“rhythmic ride”), that prevented bumps and braking from moving the car off course.

For many years, McGee Avenue between Truman Road (15th Street) and 20th Street was known as “Motor Row” due to the high number of automobile dealers located along that stretch of roadway. The Kansas City Motor Company later became Sullivan Chevrolet. Central Pontiac was located at 18th Street and McGee Avenue, Walsh Motors at 23rd Street and McGee Avenue, Erwin Davis Nash (later Lawler Nash) at 19th Street and McGee Avneue, and the list goes on and on. By today’s standards, Noland Road’s “miracle mile” would be comparable.

The card was mailed to Miss Marie L. Carr, 4201 Holmes on Feb. 3, 1939.

Want Northeast News articles sent straight to your inbox each week? Subscribe below!
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Comments are closed.

  • REMEMBER THIS? Dick and Jane

    January 15th, 2020
    by

    Dorri Partain Northeast News Look, look, Dick can read. Look, look, Jane can read. Dick and Jane can read a […]


    Thacher Elementary now rubble & memories

    January 15th, 2020
    by

    Michael Bushnell Northeast News Luin Kennedy Thacher was born in Hornellsville, New York, and immigrated to the Kansas City area […]


    Remember This? The Smiley Face

    January 8th, 2020
    by

    Dorri Partain Northeast News A campaign to boost morale among insurance agency employees lead to the creation of the Smiley […]


    After political strife, KCK mayor creates fine architecture

    January 8th, 2020
    by

    Michael Bushnell Northeast News The cornerstone of the Masonic Temple at 803 N. Seventh Street in Kansas City, Kansas, was […]


    Remember This? Wooden sleds with runners

    December 31st, 2019
    by

    Dorri Partain Northeast News The kids will be dashing through the snow (next time the white stuff hits town) if […]


  • Upscale Baltimore Hotel hosted presidents

    December 31st, 2019
    by

    Michael Bushnell Northeast News   Eccentric. That’s how many described noted turn-of-the-century Kansas City architect Louis S. Curtiss. A student […]


    Holy Rosary crib tradition a holiday classic

    December 25th, 2019
    by

    Michael Bushnell Northeast News This real photo postcard of the Holy Rosary Church’s Christmas crib was taken during the 1941 […]


    Remember This? Squeeze Your Bippy Board Game

    December 25th, 2019
    by

    Dorri Partain Northeast News You can bet your sweet bippy that Laugh-In fans wanted Santa to leave this game under […]


    Remember this? View Master

    December 18th, 2019
    by

    Dorri Partain Northeast News A chance encounter inside a cave led to the development of this long-time favorite toy. Harold […]


    An Awful Sour Tale

    December 18th, 2019
    by

    Michael Bushnell Northeast News This week’s historic postcard shows the Monarch Vinegar Works “immense plant” in Kansas City, Missouri. The […]


  • Faces Of Northeast


  • Postcard


  • Remember This?

    Remember This: Wind Up Toys

    December 11th, 2019
    by

  • retorts illustrated by bryan stalder


  • Want articles sent directly to your inbox each week? Subscribe below!
    We respect your privacy and will not distribute your information.