Remember this? Structo Trucks

Dorri Partain
Contributor


Sturdy trucks for rough and tumble boys – and maybe girls too, when brother wasn’t around – ready to roll across carpet or dirt were “Built to last a Child-Time”.


Structo Toy Co. of Freeport, Ill. produced a full line of vehicles with realistic features: seats, steering wheels, wrap-around bumpers, windshields and windows, and white-side tires.


The company was founded in 1908 when partners Louis Strohacker and C.E. Thompson began manufacturing erector sets branded as Structo. Eventually the erector set line was sold to a competitor and the company began producing push-type stamped steel vehicles in 1932.


During World War II, the company produced various steel items for military use, later the surplus paints would be used to give their line of toys a durable finish on “America’s Most Advanced Line of Steel Toys and Trucks”.


Testing the durability involved not just children playing with the trucks, but employees skating around the factory using toy trucks. In addition to toy vehicles, from construction graders to fire engines, the factory also produced weaving looms and barbeque grills under the Structo brand.


The dump truck featured a hydraulic mechanism to lift the bed and dump the payload, with the “exciting, battery-less ‘Z-Z-Zound’ motor sound” introduced in 1965.


In 1974, after a series of acquisitions of the various Structo product lines, the toy truck line was purchased by competitor Ertl Co. and discontinued.


Model 401 of the Deluxe line shown here, was originally priced at $3.88.

Want Northeast News articles sent straight to your inbox each week? Subscribe below!
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Comments are closed.

  • Remember This? Little LuLu Moppet

    18 hours ago
    by

    Dorri Partain Contributor She may be little, but she hasn’t aged a bit while providing laughs to generations. “Little Lulu” […]


    “Her husband may have built landmarks, but Sarah Coates helped build lives.”

    18 hours ago
    by

    Michael Bushnell Publisher Sarah Walter Chandler was born on March 10, 1829, in Kennett Square, Penn., to Quaker parents John […]


    Remember This? Gates Ol’ Kentuck Barbecue

    February 24th, 2021
    by

    Dorri Partain Contributor Countless barbeque restaurants dot the neighborhoods in and around Kansas City today, but during the early years […]


    Lincoln Electric Park, a delight to the city’s Negro population

    February 24th, 2021
    by

    Michael Bushnell Northeast News As part of our Black History Month, we revisit a set of images we ran in […]


    Paseo YMCA plays major role in Black History

    February 17th, 2021
    by

    Michael Bushnell Publisher This week, as part of our ongoing Black History Month series, we spotlight the Paseo YMCA located […]


    Remember This? Ragtime two-step

    February 17th, 2021
    by

    Dorri Partain Contributor More than 70 years after its composition, a Ragtime two step became a chart-topping recording. “The Entertainer” […]


    Remember This? I AM LOVED pin-back buttons

    February 10th, 2021
    by

    Dorri Partain Contributor It’s a small item with a big message that’s been translated into multiple languages and sent to […]


    Family Flower business a staple of Northeast Community

    February 10th, 2021
    by

    Michael Bushnell Publisher Rose Marie Serrone opened her flower and gift shop in a single story, Art Deco-style building in […]


  • Remember This? The electric coffee percolator

    February 3rd, 2021
    by

    Dorri Partain Contributor Need coffee for a crowd? Perk up your party with a Party Percolator that brews dozens of […]


    Quindaro town-site, an important portal on the Underground Railroad

    February 3rd, 2021
    by

    Michael Bushnell Publisher During Black History Month, our Historic Postcard column will spotlight locations and people important to Black History […]


    State of the art zoo for 1909

    January 27th, 2021
    by

    Michael Bushnell Publisher This circa 1914 hand colored postcard published by the Southwest News company of Kansas City, Missouri shows […]


    Remember This? Gremlins Cereal

    January 27th, 2021
    by

    Dorri Partain Contributor Do you have any Gremlins in your kitchen cupboard? From the shoebox to the cereal box, this […]


    Remember this? Bathroom radios

    January 20th, 2021
    by

    Dorri Partain Contributor It’s a radio – it’s a toilet paper holder – it’s both! Combining two practical items into […]


    Flying High in Kansas City

    January 20th, 2021
    by

    Michael Bushnell Publisher This week, in theme with our Remember This column on a novelty transistor radio, we’re featuring another […]


    Faultless Starch Reading Library

    January 13th, 2021
    by

    Michael Bushnell Publisher This week’s postcard is a bit of a departure from the penny postcard we normally profile in […]


    Remember this? Trading stamps

    January 13th, 2021
    by

    Dorri Partain Contributor Lick ’em, stick ’em, save ’em and trade ’em for quality merchandise – it was like getting […]


  • Northeast Newscast


  • Faces Of Northeast


  • Postcard


  • Remember This?


  • retorts illustrated by bryan stalder


  • Want articles sent directly to your inbox each week? Subscribe below!
    We respect your privacy and will not distribute your information.