Remember This? Beautiful Highway Postage Stamps

Dorri Partain
Northeast News

During a road trip along the developing interstate highway system, our nation’s First Lady was appalled at the number of billboards and junk yards that were springing up and hiding scenic America.

“Lady Bird” Johnson had the means to do something about it- the Highway Beautification Act of 1965 was passed by Congress and signed by President Lyndon B. Johnson during a ceremony on October 22. Also known as “Lady Bird’s Bill,” United States Code (23 U.S.C. 131) outlined the “effective control of the erection and maintenance” of outdoor advertising signs along Interstate and National Highway Systems.

At the moment of signing, President Johnson stated, “This bill will enrich our spirits and restore a small measure of natural greatness,” but the 1965 act repealed and replaced an act of Congress passed in 1958. The Bonus Act was the first legislation created to control outdoor advertising along the nation’s highways.

As first proposed, the beautification act would have eliminated outdoor advertising altogether, but push back from the Outdoor Advertising Association of America led to the compromise that allowed billboards in areas of commercial and industrial use. The act also created legislation to control junk yards, promote highway landscaping, and create scenic roads.

Born Claudia Alta Taylor, “Lady Bird” Johnson was a champion of beautification, especially throughout Washington D.C. The blooming trees and landscaped planting visitors see today can mostly be attributed to her campaigns for beauty.

The six-cent “Plant for more beautiful highways” stamp was one of a series of four engraved stamps designed by artist Walter D. Richards and released by the United States Postal Service in January 1969. The remaining stamps in the series promoted planting in cities, along streets, and in parks.

The stamp designs were re-released in 2012 as a six stamp series commemorating the 100th anniversary of the birthdate of Lady Bird Johnson.

Want Northeast News articles sent straight to your inbox each week? Subscribe below!
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Comments are closed.

  • Amarillo by morning!

    July 17th, 2019
    by

    Michael Bushnell Northeast News Westward Ho! We’re pressing on to Amarillo, Texas on America’s Main Street for a taste of […]


    Remember This? The Nik-O-Lok

    July 17th, 2019
    by

    Dorri Partain Northeast News Men, have you ever wondered where ladies set all their belongings when they head to the […]


    Remember This? Wooden Nickles

    July 10th, 2019
    by

    Dorri Partain Northeast News Don’t take any wooden nickels- but maybe you should. The popular phrase, “Don’t take any wooden […]


    Westward ho!

    July 10th, 2019
    by

    Michael Bushnell Northeast News Leaving My-yam-uh (the proper pronunciation as you wouldn’t want to be called out by locals), we […]


    Crossing into Oklahoma!

    July 3rd, 2019
    by

    Michael Bushnell Northeast News Continuing our virtual road trip of historic Route 66, we leave Joplin behind and make the […]


  • Remember This? Cigarette Vending Machines

    June 26th, 2019
    by

    Dorri Partain Northeast News Vending machines make the sale of anything possible, anywhere, anytime. Nearly any cafe, filling station, souvenir […]


    Joplin, our last stop in Missouri!

    June 26th, 2019
    by

    Michael Bushnell Northeast News From Meramec Caverns State Park, Route 66’s paved two-lane surface carries us westward, toward Rolla and […]


    Remember This? Clean Restrooms!

    June 19th, 2019
    by

    Dorri Partain Northeast News A sign perhaps more welcoming than an actual “Welcome” sign. Early highway travelers had their work […]


    Meramec State Park

    June 19th, 2019
    by

      Michael Bushnell Northeast News After crossing the Mississippi River on the Chain of Rocks Bridge, Route 66 loosely followed […]


    Remember This? Travel jug

    June 12th, 2019
    by

    Dorri Partain Northeast News Whether you’re packing a picnic for a day at the park or traveling long distances on […]


  • What’s Happening

    Indian Mound Neighborhood Association gets new leadership

    New leadership joins the Indian Mound Neighborhood Association board in Northeast Kansas City.

    Project ElderCool is helping seniors beat the heat

    Northeast News The heat of the summer is here, and with that comes dangerous conditions for those living without functional […]

    Local soccer club unifies a community

    Elizabeth Orosco Northeast News Nearly two decades ago, one soccer ball helped unite an entire community. Victor Daniel Muñiz is […]

  • Want articles sent directly to your inbox each week? Subscribe below!
    We respect your privacy and will not distribute your information.