Northeast Realty helps new Americans find starter homes

Abby Hoover
Managing Editor


Northeast Realty has been the go-to place for buyers and sellers for generations in Northeast Kansas City. Brothers Bill, Jim and John Lawless inherited the business, located at 5400 St. John Ave., from their grandfather Paul, whose father Marcus Waltermire started the business in 1909.


The brothers began selling real estate in the Northeast in the 70s when the office was on Hardesty Avenue. John joined after he graduated school in ‘77 and stayed through ‘81 before going into the steel industry.


Now, the three brothers are back together again, working in the neighborhood they grew up in. The Lawless kids grew up on Cypress and went to Holy Cross Catholic School. John said it was a wonderful experience growing up in Northeast, and they reminisce about the candy store, playing ball and walking to school.


“We know a lot of people, people we’ve done business with for a lot of years, they like doing business with us and that’s the advantage, I think,” Jim said. “We concentrate in the Northeast, we stay here.”


Northeast Realty not only gets a lot of repeat business, but they sometimes deal with clients whose parents once used them.


Angelica De La Cruz is the most recent addition to the family-run business, and is bilingual in Spanish.


De La Cruz has been a realtor with Northeast Realty since 2011, but recently transitioned to full-time to provide flexibility for her young children.


“I think it’s something God wants me to do because I didn’t even look for it,” De La Cruz said.


Jim has been a mentor to her throughout her career, starting when he was her landlord. He noticed she would come into his office and help translate for other tenants.


“You get to work with a lot of people and connect, and I think that’s why it was so easy for me,” De La Cruz said, adding that it’s always been easy for her to make connections with other Spanish-speaking people. “If you feel connected with someone, then you feel comfortable with them and sometimes it’s hard when you don’t have the language, so I try to help them a lot.”


Buying or selling a home is a very personal process, and De La Cruz knows that having a realtor that speaks your language and shares your culture helps alleviate a lot of concerns.


“You come to this country with big dreams and my family, myself, had those dreams, too, so I know how they feel,” De La Cruz said. “I take it very, very personally. I don’t even care to look at what the commission’s going to be because it’s not about that to me. It’s more about helping them make the right decision and looking out for them, not just because it’s my job as their agent but because it’s what I want to do as a Christian, as a person.”


De La Cruz lived in Kansas City from 2005 until last year when she and her husband, Ben, moved out. Northeast has a lot of diversity, compared to other areas of the city, and buyers can still find affordable properties here.

“Some people who come to Northeast Realty are immigrants and it’s a starting home, their budget’s going to be a lot less, but it’s as meaningful to them as it is for someone who’s going to purchase a house for a million dollars,” De La Cruz said. “It’s important, and emotional, too.”


She is now licensed in Kansas and Missouri, and is excited to take continuing education courses to help her clients. De La Cruz will use her knowledge to help first-time homebuyers find programs for which they qualify, especially in target areas like Northeast, and advice on inspections and qualified lenders.


“It’s a good time to sell, still, there’s not a lot out there,” De La Cruz said. “It’s a seller’s market. The problem right now is that we do have a lot of buyers and not enough properties.”


Northeast Realty lists a range of houses, from the roomy mansions surrounding the Kansas City Museum to more affordable family homes. Some of the most unique features they have seen in Northeast homes include an indoor pool, secret tunnels and an abundance of wide front porches.


“I miss that in the suburbs, everyone’s got a deck but not a front porch,” John said.


Despite the pandemic, Northeast Realty is accommodating their customers. They have been diligently following protocols for open houses, and provide sanitizer and masks during tours.


Northeast Realty lists their properties for sale in the Northeast News, and have been reliable advertisers for decades.

Want Northeast News articles sent straight to your inbox each week? Subscribe below!
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Comments are closed.

  • CVS Pharmacy Career Opportunities

    May 25th, 2022
    by

    At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are […]


    Westlake Ace Hardware Career Opportunities

    May 18th, 2022
    by

    Ace Retail Holdings is a division of Ace Hardware Corporation that owns and operates the Westlake Ace Hardware chain of […]


    Make money with CSL Plasma

    May 11th, 2022
    by

    Donating plasma at CSL Plasma at 6000 Independence Avenue not only pays you but also pays huge benefits in terms […]


    Big changes ahead for Northeast News

    May 4th, 2022
    by

    Abby HooverManaging Editor Northeast Kansas City Chamber Of Commerce The Northeast Kansas City Chamber of Commerce was founded in 1994 […]


    Taco Bell Career Opportunities

    April 29th, 2022
    by

    “I have been with Taco Bell for four years now. I enjoy helping customers especially those that do not speak […]


    Independence Ave CID Career Opportunities

    April 20th, 2022
    by

    “I think we all have value in the difference we make along the Avenue Corridor. Our team comes together with […]


    Family Dollar Career Opportunities

    April 13th, 2022
    by

    All of the Family Dollar stores in Historic Northeast are looking for quality minded individuals to join their team of […]


    Local tax professional says Child Tax Credit makes big difference for some

    April 6th, 2022
    by

    By Abby Hoover Liberty Tax at 3414 Independence Avenue has been home to your locally-owned Northeast tax professionals for nearly […]


  • Auto Zone Career Opportunities

    March 30th, 2022
    by

    Come be a part of the Auto Zone team and deliver WOW Customer Service! AutoZone, and its subsidiary, ALLDATA are […]


    Hardee’s Career Opportunities

    March 23rd, 2022
    by

    At Capstone Restaurant Group, we are dedicated to the fast food industry and are independently owned and operated as a […]


    Advanced Auto Parts Career Opportunities

    March 15th, 2022
    by

    We’re hiring at Advance Auto Parts at Independence and Chestnut! We currently have a number of hourly positions open at […]


    Alliance Workforce Career Opportunities

    March 9th, 2022
    by

    “Our team provides guidance on resumes, cover letters and interview coaching, as well as a number of resources you can […]


    ADCO: Printing for Northeast since 1967

    March 2nd, 2022
    by

    By Abby Hoover For 55 years, ADCO Litho Plate has fulfilled Kansas City’s printing needs, operating out of its shop […]


    Walgreen’s Career Opportunities

    February 23rd, 2022
    by

    Walgreens is proud to be a Corporate Social Responsibility (CSR) leader, setting the pace on some of the most important […]


    International Marketplace: Essig Family McDonalds (Help Wanted)

    February 16th, 2022
    by

    Essig Family McDonald’s is proud to be a part of the Historic Northeast Northeast community. Our mission is to provide […]


    International Marketplace: The Tamale Kitchen (Help Wanted)

    February 9th, 2022
    by

    The Tamale Kitchen has a number of exciting job opportunities and is seeking people with a passion for tamales and […]


    Chamber celebrates 2021 progress

    February 2nd, 2022
    by

    The Northeast Kansas City Chamber of Commerce had a busy year serving the International Marketplace along Independence Avenue, throughout Historic […]


    International Marketplace: Taqueria Mexico 2

    January 12th, 2022
    by

    Want Northeast News articles sent straight to your inbox each week? Subscribe below! Enter your email address and click on […]


    Northeast News owners reflect on 90 years in business

    January 5th, 2022
    by

    Abby Hoover Managing Editor Beginning in January 2022, the Northeast News is celebrating 90 years of serving as the independent […]


    International Marketplace: San Antonio

    January 2nd, 2022
    by

    Want Northeast News articles sent straight to your inbox each week? Subscribe below! Enter your email address and click on […]


  • Faces Of Northeast


  • Remember This?

    Remember This?

    May 25th, 2022
    by

  • Want articles sent directly to your inbox each week? Subscribe below!
    We respect your privacy and will not distribute your information.