A week at the Northeast News

By Greta Serrin

This last week, I spent my time as a Potter Digital Ambassador at the Northeast News.


I not only taught staff a lot, but I learned a lot as well. I’m a University of Missouri student in Columbia and I’m focusing my studies on digital journalism.


I came into the newsroom with experience in how to engage social media audiences as a news organization. 


I spent the last month and a half analyzing the newspaper’s social media accounts, including watching what staff posted on Facebook, Instagram and Twitter.


Before I started watching for posts, there wasn’t much there! Or, every post online lacked consistency.


Then mid-December, it seemed like the newspaper started being more active on posting to social media.


My preparations also included looking through data on the website and all social media platforms to interpret analytics of the engagement they were receiving online.


The numbers weren’t terrible – I mean, the Northeast News has definitely gone viral a handful of times on Facebook! That is a feat in and of itself. 
The staff asked me to look at what they were doing online and see how they could amplify.


Like I said earlier, the paper wasn’t doing terrible online but I knew they could use improvement.


I helped them set up a schedule for posting on each social media platform and worked on making the captions more conversational.


If you look back on posts prior to this week the captions seemed very police “speak,” meaning they read more like a formal term paper than the paper telling its friends the news.


The main goal is to provide you, the viewer, with accurate and consistent news of the Northeast and Kansas City Area and posts online didn’t reflect that to the best of their ability. 


I also helped managing editor, Elizabeth Orosco, with marketing and reach of the Northeast Newscast podcast.


The podcast has amazing, conversational guests every week that include leaders and community members of Kansas City, but there isn’t a lot of listeners.


I strategized some solutions to that with making posts more original and conversational to engage with social media audiences more. 


I enjoyed my time thoroughly at the paper! Everyone there was so easy and fun to work with and were really receptive to what I had to say about increasing their digital presence.


I only hope that they continue some tricks I taught.

Want Northeast News articles sent straight to your inbox each week? Subscribe below!
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Comments are closed.

  • An open letter to our readers, advertisers and the Historic Northeast community

    May 4th, 2022
    by

    From the Publisher of the Northeast News On July 1, 1998, Pinnacle Communications LLC assumed ownership of The Northeast News […]


    Buzz: The end of an era

    April 27th, 2022
    by

    And just like that, the Chief Richard Smith era is over at the Kansas City, Missouri Police Department. No fanfare, […]


    News Dog Speaks: What happened to NoVA?

    April 20th, 2022
    by

    People traditionally have short attention spans and short memories, something politicians like to capitalize on when speaking to key voter […]


    News Dog Speaks: Time for change

    February 23rd, 2022
    by

    This critically thinking News Dog thinks a change in paradigms is highly necessary in how the City deals with the […]


    Buzz: Reasonable expectations

    December 29th, 2021
    by

    The News Dog would like to talk a little about Community Journalism and reasonable expectations. When a citizen picks up […]


    The time for strong neighborhoods is now.

    November 3rd, 2021
    by

    In 1995, Historic Northeast Kansas City boasted one of the strongest coalitions of neighborhood associations in the city. Under the […]


    Northeast News secures more Awards in Missouri Press competitions

    September 29th, 2021
    by

    Once again The Northeast News came away from the annual Missouri Press Association Convention at the Elms Hotel in Excelsior […]


    Shoot, don’t shoot: A Day in the Life of a KC Cop

    August 31st, 2021
    by

    Recently the News Dog was invited by the Kansas City, Mo., Police Department (KCPD) to participate in their officer-involved shooting […]


  • Marriage: A Bad Idea

    August 18th, 2021
    by

    Lexi GarciaEditorial Assistant One of the many things people think about when they get into relationships is whether or not […]


    The coronavirus is far from over

    August 11th, 2021
    by

    by Tatum Goetting The COVID crisis is not over, and Missourians should not act as if it is. We’re tired […]


    The Northeast community should care more for its high school facilities

    August 4th, 2021
    by

    by Corbin Smith For many high school students, sports are an integral part of their lives. Some students even rely […]


    BUZZ: Parks conditions worst in 30 years

    June 16th, 2021
    by

    Absolutely shameful. The abject laziness and uncaring attitude exhibited by KCMO Parks and Rec Employees charged with keeping Kessler Park […]


    Effects of a blank page

    June 2nd, 2021
    by

    Roughly 60 days ago, the team here at the House of News made the bold decision to publish our March […]


    Pet ownership comes with responsibilities

    May 26th, 2021
    by

    Nikki Lansford Editorial Assistant If you’re an avid Facebook user who consistently peruses any page pertaining to the Northeast, then […]


    Mayor Q’s Corrupt Cronies Volume I

    May 26th, 2021
    by

    Once again, Kansas City Mayor Quinton Lucas has shown his true, City-Charter-shredding, open-meeting-violating colors by deliberately making backroom deals with […]


    A lifeline for community news

    April 7th, 2021
    by

    What was born in a “spit-balling” session during our weekly staff meeting discussing how to drastically increase revenue lost when […]


    The Walmart-ing of Community News is why locally owned community newspapers are struggling.

    March 24th, 2021
    by

    The scene is repeated frequently across America. A new Walmart store opens in the community and a giveaway is held […]


    Inching toward local control

    January 13th, 2021
    by

    On December 17, just prior to the City Council’s holiday recess, Kansas City Mayor Quinton Lucas filed a resolution with […]


    “Gifts” from King Frank and the Legislators

    December 9th, 2020
    by

    Yep, you read that right, the Christmas display sponsored by the Jackson County Parks Department down at Longview Lake was […]


    Where the sun don’t shine

    November 11th, 2020
    by

    This community-minded NewsDog is hoppin’ mad and no, it has nothing to do with the results of last week’s Presidential […]


  • Faces Of Northeast


  • Remember This?

    Remember This?

    May 25th, 2022
    by

  • Want articles sent directly to your inbox each week? Subscribe below!
    We respect your privacy and will not distribute your information.